Miro Medvedec earned his MBA at Indiana Wesleyan University. In his most recent position with DME Company, Miro Medvedec was responsible for managing a customer base in Ohio.
The main goal of building a customer base is to build customer loyalty. Following a few basic tips can improve your customer base. Communication is critical when you are trying to gain customer loyalty, and one way to boost communication is through a monthly flier or e-mail newsletter. Even a simple holiday card can show your customers you appreciate them. While communication is important, it’s essential to avoid consistently advertising with each newsletter or flier, as this can drive away customers.
Further, coming up with a creative idea for an incentive can boost your business. An incentive allows more frequent shoppers and it gives customers another reason to visit your business again. For example, you can provide a free service with the purchase a certain item, allow customers to “buy one and get one free”, or even provide rebates.