Build a Customer Base Effectively

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Build a Customer Base

Miro Medvedec earned his MBA at Indiana Wesleyan University. In his most recent position with DME Company, Miro Medvedec was responsible for managing a customer base in Ohio.

The main goal of building a customer base is to build customer loyalty. Following a few basic tips can improve your customer base. Communication is critical when you are trying to gain customer loyalty, and one way to boost communication is through a monthly flier or e-mail newsletter. Even a simple holiday card can show your customers you appreciate them. While communication is important, it’s essential to avoid consistently advertising with each newsletter or flier, as this can drive away customers.

Further, coming up with a creative idea for an incentive can boost your business. An incentive allows more frequent shoppers and it gives customers another reason to visit your business again. For example, you can provide a free service with the purchase a certain item, allow customers to “buy one and get one free”, or even provide rebates.


Two Tips for Promoting a New Product

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Promoting a New Product

A professional with equipment sales, technical training, and managing experience, Miro Medvedec managed the Ohio customer base at DME Company. Miro Medvedec also successfully promoted new products for the company.

When promoting new products for a company, the process needs to be thought out logically. Specific techniques can allow for a more efficient experience. Email marketing is among the top ways to gain customers for your company’s new product. Automated email campaigns make the process easier, as they are designed to assist a company bring in more sales and new customers.

Starting an affiliate program can allow a company to market their new product. By adding an affiliate program to your store, other people can promote your new product so there is a large range of customers. When creating an affiliate program, each person who is promoting your new product will need their own custom URL. Each person can share their URL and it will, in return, drive sales for you.